Spree Marketing Extension focuses on classifying the user base in such a way that as a store owner you'll be able to feed the right consumer with the right content / marketing campaigns.
User lists under various categories
A few to mention would be :
- People who have abandoned their cart
- Customers who generate the maximum revenue, segregated geographically.
- Discount seekers
- Users segregated based on their activity level on the website.
Marketing Campaigns - Sync data from campaigning email service with the admin end for analysis and reports.
Lists of users the marketing campaigns probably affected.